By Admin
in Sustainability
Unpacking Sustainability: "Waste Less? Say YES!" Reality Series Challenges Personalities
This year's campaign introduces an innovative and engaging approach to promoting sustainable living with the launch of "Waste Less? Say YES!". This compelling four-episode online reality series is designed to captivate audiences by putting local personalities to the test.
The series will immerse these familiar faces in a variety of everyday, point-of-purchase scenarios, challenging them to significantly reduce waste. Viewers will gain unique insights into the practical considerations and often surprising hurdles of making more sustainable choices during shopping and consumption. It’s a fresh and relatable way to inspire a 'waste less' mindset and encourage thoughtful decision-making in our daily lives.